January 2025 saw Biotiful Gut Health launch their “Reset Your Gut Health” campaign, and Resource were delighted to be part of that project with the design, production and installation of their window display at the flag ship Whole Foods Market store on the exclusive Kensington High Street.
“The brief was to create an immersive display in a lifelike setting that incorporated strong use of the clients corporate colours and products with an emphasis on the ‘Reset Your Gut Health’ message.”
With this being an incredibly detailed display, and an installation date being set for early January, it certainly served to make sure our festive minds were quickly “reset” and into the task of making this one of the most impactful window displays we have ever done.
The windows were adorned with vinyl graphics and built-up Foamex board to give 3D depth. Internally we sourced all the furniture and kitchen utensils and created amazing life like fruit from a resin-based compound.
Possibly the real challenge of whole display was the life like “splash” being dispensed from the over-sized bottle into the mixer. This was produced from acrylic which was printed and then laser cut to achieve the classic splash shape.
This was a multi-aspect window, meaning it was viewed both inside and outside, and for the outside aspect we also produce two lightboxes that would be incredibly eye-catching from the busy pavements of Kensington.
With over a quarter of a million people a week passing by this display, we knew it had to be something special, a scene that would make people stop and take it in rather than a passing glance. The feedback we have had suggests it was mission accomplished.
