Huel products are all about powering up your health and energy and caring about the environment, and the reason Huel love using Resource is we share the same values and, of course, consistently bringing their product and point of sale designs to life.
Huel has a simple but very effective mission statement…
“To make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment”
As a business we are incredibly conscious of our own environment, so this very much aligns with our own beliefs, as we focus on using sustainable materials, low energy processes and a stringent waste management that focuses on minimising this aspect as much as we can.
For Huel, we were tasked to produce some visually stunning boxes and point of sale material, and whilst the finished products were incredibly pleasing, maintaining that focus on being kind to the environment, through the process, was important.
All materials used are fully recyclable, as you would expect, but the most important aspect of this project is how we produce the high varnish finish that dominates the Huel Brand on their packaging.
After the visual is initially printed with our range eco-friendly inks, the image is then over-printed with a clear ink and then cured under LED ultraviolet lighting. This allows the amazing shine to really stand out from the raw material of the box, whilst maintaining super-low energy consumption.
Being a busy printing business, ink is obviously fundamental to our work, so we are proud that we have invested in the very best, which means both incredible quality but also VERY eco-friendly.
- Greenguard Certified for Safety
- Solvent and VOC Free
- No Drying Process (low energy)
- Quality Ink = Lower Consumption
- Versatile to all Materials
Whilst innovation within the print industry continues to progress that largely focuses on speed and multi-functionality, the importance of the raw materials being used and the impact on our environment will always remain our primary focus.
