At Resource we are well versed in the unusual, but when our client Publicis Groupe got in touch regarding their latest requirement, it took things to another level.
First, we needed to produce 12 life-size chickens which needed to be housed in a high-quality presentation box which turned into a display stand. The box had to be printed with a specific design so that when the user logged onto the client’s app, the chicken would come to life via the magic of AI.
In addition to this, a beautifully casebound sales aid was designed and produced which included a video screen within the book.
The chicken was 3D printed from hard coated polystyrene and each one was meticulously hand painted to an incredibly high standard.
Bespoke wooden and branded crates were then produced to transport the chicken and the books around the world.
The whole job was a real champion of design and production. Creating razor-sharp realism has proven this to be one of the most talked about products we’ve ever produced.
